Background and Our Approach

We assumed the previous website could not adequately inform visitors of the benefits, such as location and cost performance of their offices, despite the office search system. To understand the uniqueness and advantages of their offices, we actually experienced the Marunouchi district on foot and then discussed how to promote its attractions in the area. Based on the research, we proposed producing a time-lapse video of one day in the Marunouchi district, and as a result, our idea was accepted.

Process

We planned not only the video production but also many of its content points in order to promote the benefits of Mitsubishi Estate's offices, such as the facilities, costs and locations. Then we visualised each page to describe the benefits clearly. In our developing process, I drew some handwriting wireframes and shared my ideas with others including other designers, engineers and even the client.

Outcome

After launching the website, we analysed the effects of the renewal by Google Analytics. The results showed that the figures for inquiries climbed approximately sevenfold, and the number of contracts signed approximately doubled. Therefore, we were convinced we had achieved the client's goal.

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